Workiva Keyword Audit

Keywords Extracted from Job Descriptions

Keyword	Present?	Where/How
proactive engagement	✅	“proactive, outcomes-based customer engagement”
enterprise transformation	✅	“enterprise transformation and platform adoption”
platform adoption	✅	“enterprise transformation and platform adoption”
value realization	✅	“long-term value realization”
C-level / C-suite	✅	“C-suite stakeholders”
renewal forecasting	✅	“renewal forecasting”
risk management	❌	MISSING
GRR/NRR	✅	“156% NRR”, “NRR for four years”
Financial Services	✅	“Financial Market Participants”, “financial institutions”
regulated environments	❌	MISSING (only in summary via CSRD/ISSB)
Signature Experience	❌	MISSING
Premium Experience	❌	MISSING
lifecycle plays	❌	MISSING
digital scale	❌	MISSING
cross-functional	✅	“cross-functional process optimization”
account planning	❌	MISSING
joint account planning	❌	MISSING
executive sponsor	✅	“executive sponsor”
governance	✅	“governance” (multiple)
operating cadences	❌	MISSING
COE / Center of Excellence	❌	MISSING
strategic accounts	✅	“strategic accounts”
multi-stakeholder	❌	MISSING
high-performing teams	❌	MISSING
talent development	❌	Implied via “hired and developed” but not explicit
data-driven	❌	MISSING
tiered service model	✅	“tiered service model”
white-glove	❌	MISSING (was in earlier drafts)
early intervention	❌	MISSING
expansion	❌	MISSING (have “upsell” but not “expansion”)
retention	✅	“talent retention”, “gross retention”, “net retention”

Keyword	Present?
proactive, outcomes-based engagement	✅
enterprise transformation	❌ MISSING
platform adoption	❌ MISSING
value realization	❌ MISSING
C-level/C-suite	❌ MISSING (have CFOs etc. but not the phrase)
renewal forecasting	❌ MISSING
Financial Services	✅
regulated environments	✅ “complex regulatory environments”
governance	✅
digital scale	✅
strategic accounts	✅
platform value	✅

Keyword	Present?
proactive engagement	✅ “proactive, white-glove engagement”
enterprise transformation	❌ MISSING
Financial Services	✅
regulated environments	✅
renewal forecasting	✅
GRR/NRR	✅
white-glove	✅
governance	✅
account planning	✅ “joint account planning”
tiered service model	✅
execution	✅
GTM	✅