2026-01-29

Workflow Refinements

  • Reversal rule: When a decision is reversed, the reason must be recorded in the Rationale field alongside the original reasoning. Full audit trail.
  • Decision statuses finalized: Needs Review → Made → Reviewed → Reversed

New Projects Scoped

Stroller Cost Comparison Tool

  • Notion project ID: 2f7d6b58-6a7e-80a1-a089-d094cc2d659a
  • Concept: Help parents calculate true total cost of stroller systems including all accessories
  • MVP: “Total cost” flow (no car seat compatibility needed for V1)
  • Data moat: comprehensive stroller → accessory → price database with retailer links
  • 5 tasks created in Notion (research, schema, data collection, MVP UI, price monitoring)
  • Prototype built: /root/clawd/stroller-app/ — 41 strollers, 16 brands, all with accessory data
  • Pushed to project-shovels/drafts repo (private)
  • Standalone HTML version (index-standalone.html) for local viewing

Sales Copilot

  • Notion project ID: 2f7d6b58-6a7e-81e5-a870-f8a3832880cc
  • Concept: Live sales call assistant — real-time question/talking point suggestions based on CRM data + conversation
  • Competitors: Cluely, Beyz, HiddenPro AI (but those are generic, this is sales-specific)
  • Differentiator: CRM integration — knows the deal, not just generic AI overlay
  • Related features: call prep from CRM, generic sales training, tailored call practice from real history
  • 5 tasks created in Notion (competitive research, CRM scope, live call architecture, call prep, training design)

CalWizz Marketing

Strategy Decisions

  • Build in public: Yes, with guardrails (watch for copycats, pivot if sniped)
  • Channel: Twitter only for now (LinkedIn avoided to not rock the boat with Adam’s full-time job)
  • Blog: CalWizz-specific (calwizz.com/blog), NOT a generic SomeShovels blog — topical authority matters for SEO
  • Time budget: 30-60 mins daily, occasionally more
  • Tweet scheduling: Adam will use Buffer
  • Personal account recommended over brand account

Content Created

  • Marketing strategy playbook: /root/clawd/marketing-strategy.md (43KB)
  • 10 draft tweets: /root/clawd/drafts/tweets-week1.md
  • 3 blog posts drafted in /root/clawd/drafts/blog/:
    • CalWizz vs Reclaim.ai comparison
    • “The True Cost of a 1-Hour Meeting”
    • “The 3-2-1 Calendar Audit” framework
  • 7 marketing tasks created in Notion (Twitter setup, blog setup, 3 comparison posts, calculator, tweet drafts)
  • Competitive analysis: /root/clawd/calwizz-competitors.md (12 competitors, Flowtrace is closest direct competitor)

CalWizz Positioning

  • Nobody else does a unified “schedule health score” — main differentiator
  • Best positioning: analytics layer for Google Workspace mid-market teams (50-500 people)
  • Flowtrace is closest competitor but CalWizz’s health score is unique

Other Research

  • Mezcal varietals: /root/clawd/mezcal-varietals.md — 20 varietals, 80+ brand entries (living document, prices approximate)

DNS Issue Resolved

  • www.app.calwizz.com doesn’t exist (browser was auto-prepending www)
  • app.calwizz.com works fine
  • Cloudflare free SSL doesn’t cover two-level subdomains — not worth fixing, just use app.calwizz.com

GitHub

  • Created project-shovels/drafts repo (private) for prototypes
  • GitHub Pages won’t work on private repo with current plan — Adam needs to clone locally or make public