2026-01-29
Workflow Refinements
- Reversal rule: When a decision is reversed, the reason must be recorded in the Rationale field alongside the original reasoning. Full audit trail.
- Decision statuses finalized: Needs Review → Made → Reviewed → Reversed
New Projects Scoped
- Notion project ID: 2f7d6b58-6a7e-80a1-a089-d094cc2d659a
- Concept: Help parents calculate true total cost of stroller systems including all accessories
- MVP: “Total cost” flow (no car seat compatibility needed for V1)
- Data moat: comprehensive stroller → accessory → price database with retailer links
- 5 tasks created in Notion (research, schema, data collection, MVP UI, price monitoring)
- Prototype built:
/root/clawd/stroller-app/ — 41 strollers, 16 brands, all with accessory data
- Pushed to
project-shovels/drafts repo (private)
- Standalone HTML version (index-standalone.html) for local viewing
Sales Copilot
- Notion project ID: 2f7d6b58-6a7e-81e5-a870-f8a3832880cc
- Concept: Live sales call assistant — real-time question/talking point suggestions based on CRM data + conversation
- Competitors: Cluely, Beyz, HiddenPro AI (but those are generic, this is sales-specific)
- Differentiator: CRM integration — knows the deal, not just generic AI overlay
- Related features: call prep from CRM, generic sales training, tailored call practice from real history
- 5 tasks created in Notion (competitive research, CRM scope, live call architecture, call prep, training design)
CalWizz Marketing
Strategy Decisions
- Build in public: Yes, with guardrails (watch for copycats, pivot if sniped)
- Channel: Twitter only for now (LinkedIn avoided to not rock the boat with Adam’s full-time job)
- Blog: CalWizz-specific (calwizz.com/blog), NOT a generic SomeShovels blog — topical authority matters for SEO
- Time budget: 30-60 mins daily, occasionally more
- Tweet scheduling: Adam will use Buffer
- Personal account recommended over brand account
Content Created
- Marketing strategy playbook:
/root/clawd/marketing-strategy.md (43KB)
- 10 draft tweets:
/root/clawd/drafts/tweets-week1.md
- 3 blog posts drafted in
/root/clawd/drafts/blog/:
- CalWizz vs Reclaim.ai comparison
- “The True Cost of a 1-Hour Meeting”
- “The 3-2-1 Calendar Audit” framework
- 7 marketing tasks created in Notion (Twitter setup, blog setup, 3 comparison posts, calculator, tweet drafts)
- Competitive analysis:
/root/clawd/calwizz-competitors.md (12 competitors, Flowtrace is closest direct competitor)
CalWizz Positioning
- Nobody else does a unified “schedule health score” — main differentiator
- Best positioning: analytics layer for Google Workspace mid-market teams (50-500 people)
- Flowtrace is closest competitor but CalWizz’s health score is unique
Other Research
- Mezcal varietals:
/root/clawd/mezcal-varietals.md — 20 varietals, 80+ brand entries (living document, prices approximate)
DNS Issue Resolved
www.app.calwizz.com doesn’t exist (browser was auto-prepending www)
app.calwizz.com works fine
- Cloudflare free SSL doesn’t cover two-level subdomains — not worth fixing, just use
app.calwizz.com
GitHub
- Created
project-shovels/drafts repo (private) for prototypes
- GitHub Pages won’t work on private repo with current plan — Adam needs to clone locally or make public