CalWizz Meeting Cost Calculator - Launch Tweets
Handle: @CalWizzApp
Campaign Duration: 2 weeks
Tool: calculator.calwizz.com
Week 1: Launch & Awareness
Day 1 - Launch Announcement
Tweet 1 (Launch)
🚀 Just shipped: The Meeting Cost Calculator
Enter 5 numbers. Get your meeting's true annual cost.
That "quick weekly sync" with 8 people?
$31,200/year.
The math will hurt. But you need to see it.
Try it free → calculator.calwizz.com
#productivity #meetings
Tweet 2 (Thread starter)
Your 1-hour weekly meeting with 6 people costs $15,600/year.
But that's just the meeting itself.
Add 15 minutes of prep time per person?
Now it's $19,500.
I built a calculator to expose these invisible costs. 🧵
calculator.calwizz.com
Day 2 - Stats/Insights
Tweet 3
The average company spends $25,000/year on Slack.
They spend $1.2 MILLION on meetings.
One of these gets scrutinized. The other doesn't.
Run the numbers → calculator.calwizz.com
Tweet 4
Hot take: Your standup costs more than your annual software subscriptions.
15 min × 10 engineers × $150k avg salary × 250 days = $46,875/year
For a meeting that could be a Slack post.
Check your own numbers: calculator.calwizz.com
Day 3 - Engagement Hook
Tweet 5
What's the most expensive meeting you've ever been in?
I once sat in a 2-hour "brainstorm" with 15 people.
At average tech salaries, that single meeting cost $4,500.
The output? A shared doc no one read.
What's your horror story? 👇
Day 4 - Tip/Tactical
Tweet 6
Before you schedule that meeting, run the numbers:
→ calculator.calwizz.com
If the cost makes you flinch, it's probably not worth it.
A $500 meeting better deliver $500+ in value.
Most don't.
Day 5 - Provocative
Tweet 7
The meeting you just scheduled costs more than your monthly AWS bill.
But no one approved it. No one reviewed the ROI. No CFO signed off.
Meetings are the largest unmanaged expense at most companies.
Make it visible: calculator.calwizz.com
Tweet 8
"It's just a 30-minute meeting."
30 minutes × 8 people × weekly × 52 weeks = 1,664 person-hours/year.
That's literally one full-time employee's entire year.
For ONE recurring meeting.
The math: calculator.calwizz.com
Week 2: Depth & Engagement
Day 8 - The Prep Time Angle
Tweet 9
Everyone forgets about prep time.
A "1-hour meeting" with 30 min prep each is really:
→ 1 hour meeting
→ 6 × 30 min prep = 3 hours
→ Total: 4 hours consumed
Our calculator includes this. Most people are shocked.
calculator.calwizz.com
Tweet 10
The prep time multiplier:
- 6-person meeting with 30 min prep each
- Meeting: $450
- Prep: $270
- Real cost: $720
60% higher than the "meeting" itself.
Stop ignoring prep time: calculator.calwizz.com
Day 9 - Fun Comparisons
Tweet 11
Things that cost less than your weekly all-hands:
☕ 2 months of office coffee
🎧 AirPods Max for everyone
✈️ A team offsite flight
🍕 Pizza Fridays for a year
calculator.calwizz.com — now with fun comparisons
Day 10 - Engagement Hook
Tweet 12
Reply with your company's most useless recurring meeting.
I'll calculate what it actually costs per year.
(The answers will be uncomfortable)
Day 11 - Stats/Insight
Tweet 13
Wild stat from our calculator users:
Most people guess their weekly meeting cost at ~$2,000.
The actual average? $8,400.
4x underestimation.
Meetings are invisible costs. This makes them visible.
calculator.calwizz.com
Tweet 14
A 10-person meeting at $150k average salary:
• 30 min = $375
• 60 min = $750
• 90 min = $1,125
Now multiply by "weekly" and "52 weeks."
That's a salary. For a meeting.
calculator.calwizz.com
Day 12 - Tip/Tactical
Tweet 15
The $500 meeting rule:
Before scheduling, calculate the cost.
If it's over $500, ask yourself:
→ Does this need to be a meeting?
→ Do all these people need to attend?
→ Does it need to be this long?
If yes, proceed. If no, don't.
calculator.calwizz.com
Day 13 - Provocative
Tweet 16
Your company would never spend $50k without approval.
But 10 people in a weekly 1-hour meeting for a year?
That's exactly $50k.
No approval. No budget review. No ROI analysis.
Just... scheduled.
Make it visible: calculator.calwizz.com
Tweet 17
"We can't afford another engineer."
Meanwhile, your 8 meetings/week with 7+ people cost $312,000/year.
That's two engineers.
calculator.calwizz.com
Day 14 - Shareable/Wrap Up
Tweet 18
Share this with whoever schedules the most meetings:
calculator.calwizz.com
The URL stays the same after you calculate — so you can share your actual meeting costs.
Sometimes a link says more than an email.
#ProductivityTips
Tweet 19
Meetings aren't free. They're just invisible.
→ Enter attendees
→ Enter avg salary
→ Enter duration
→ Enter frequency
→ Add prep time
Get the real cost. Share the URL. Start conversations.
calculator.calwizz.com
Built by @CalWizzApp 📊
Tweet 20 (Engagement)
I want to hear:
What's the first meeting you're canceling after running the numbers?
(Or what should your boss cancel?)
calculator.calwizz.com
👇
Bonus: Reactive/Evergreen Tweets
For whenever someone complains about meetings:
Next time, send them this: calculator.calwizz.com
Nothing kills a bad meeting faster than showing what it actually costs.
For engagement on meeting culture threads:
The problem is meetings are invisible costs.
No one would approve a $30k annual expense without review.
But that's exactly what a weekly 1-hour meeting with 8 people costs.
Make it visible: calculator.calwizz.com
Hashtag Strategy
Primary: productivity meetings
Secondary: startup remotework futureofwork saas
Occasional: buildinpublic indiehackers
Use 1-2 hashtags max per tweet. Skip hashtags on engagement/conversation tweets.