CalWizz Blog — Topic Ideas (Posts 4-12)
Organized by category. Starred (⭐) = strongest SEO/shareability potential.
📋 Calendar Best Practices
4. “The Monday Morning Calendar Reset: A 10-Minute Ritual That Changes Your Week” ⭐
- Companion to the Friday 3-2-1 Audit — bookend the week
- Actionable checklist: review upcoming week, pre-decline, batch meetings, protect focus blocks
- CTA: “CalWizz does this analysis automatically”
7. “How to Protect Focus Time (When Everyone Wants a Meeting)”
- Calendar blocking strategies that actually stick
- The “office hours” approach vs blocking
- Data: fragmented calendars vs blocked calendars and output quality
- Good for the IC/developer audience
10. “The 30-Minute Meeting Default: Why It Works Better Than 60”
- Parkinson’s Law applied to meetings
- Tactical: how to make the switch without annoying people
- Easy to share on social — hot take format
🏢 Lessons from Corporate-Land
5. “The Meeting That Should Have Been an Email (And How to Tell)” ⭐
- Decision tree: meeting vs email vs Slack vs doc
- Everyone’s thought this — high share potential
- Light, funny tone with real framework underneath
8. “Why ‘Optional’ Meetings Are Never Optional (And What to Do About It)” ⭐
- The politics of declining meetings from your boss’s boss
- Practical scripts for declining gracefully
- Relatable corporate pain point = social media gold
11. “Calendar Creep: How Your Meeting Load Doubles Without You Noticing”
- The boiling frog problem with calendars
- How recurring meetings stack up over months
- Before/after scenarios — sets up CalWizz’s trend tracking
🔧 Time Management Tech Stack
6. “CalWizz vs Clockwise: Analytics vs AI Scheduling (And Why You Might Need Both)” ⭐
- Comparison post targeting “[competitor] alternative” searches
- Position CalWizz as the analytics layer, not a replacement
- High-intent SEO keyword
9. “Google Calendar Features You’re Not Using (But Should Be)”
- Hidden features roundup — speedy meetings, focus time, working hours, appointment slots
- Great for organic search — people Google this constantly
- Subtle CalWizz plug: “these help, but for real insights you need analytics”
12. “Building Your Meeting Tech Stack: What Actually Works in 2026”
- Roundup: scheduling + analytics + notes + async alternatives
- Position CalWizz in the ecosystem alongside tools people already use
- Link bait — other tools may share/link to it
New Topics from Adam
Calendar Best Practices:
- “4 Rules for a Healthier Calendar” — prescriptive, opinionated
- Can’t book if >50% of calendar is filled
- No description = no meeting
- Other rules TBD (max attendees? Required agenda? End 5 min early?)
- “Meeting Keywords That Should Scare You” — flag words like placeholder, optional, tentative, TBD, sync, touch base
- Natural CalWizz tie-in: “we detect these automatically”
Competitor posts — accelerated cadence: Key competitors to cover (from competitor analysis):
- ✅ Reclaim.ai (scheduled Feb 18)
- Clockwise (AI scheduling — different angle from CalWizz)
- Flowtrace (closest direct competitor — meeting analytics)
- Motion (AI productivity suite)
- Fellow.ai (meeting management)
- Microsoft Viva Insights (enterprise — “free alternative” angle)
- Calendly (scheduling — different category but people search “CalWizz vs Calendly”)
Suggested Publishing Order (Revised)
Strategy: 2 posts/week — 1 competitor post (Tue) + 1 original post (Thu) This front-loads SEO competitor capture while keeping original content flowing.
| Week | Tue (Tech Stack) | Thu (Best Practices / Corporate-Land) |
|---|---|---|
| 1 ✅ | — | 3-2-1 Calendar Audit (published) |
| 2 📅 | CalWizz vs Reclaim (Feb 18) | True Cost of a Meeting (Feb 11) |
| 3 | CalWizz vs Clockwise | 4 Rules for a Healthier Calendar |
| 4 | CalWizz vs Flowtrace | Meeting That Should’ve Been an Email |
| 5 | CalWizz vs Motion | Meeting Keywords That Should Scare You |
| 6 | CalWizz vs Fellow.ai | Monday Morning Calendar Reset |
| 7 | CalWizz vs Viva Insights | Why “Optional” Meetings Aren’t Optional |
| 8 | Google Cal Hidden Features | Protect Your Focus Time |
| 9 | Meeting Tech Stack 2026 | 30-Min Meeting Default |
| 10 | CalWizz vs Calendly | Calendar Creep |
~10 weeks to cover all major competitors + build a solid content library.
Notes
- Each post should have the 3-link CTA footer (Try CalWizz / Related post / Blog home)
- Cross-link between posts once we have a library
- Competitor comparison posts (vs Clockwise, vs Viva Insights) capture high-intent search traffic
- “Lessons from Corporate-Land” has the most viral potential — lean into the relatable pain